Roger Persson (born 1967) is graduated industrial designer at HDK Gothenburg and at the School of Visual Arts in New York. His design is characterized by clean lines and curves. He combines soft shapes and surfaces of the traditional Swedish furniture design with a modern aesthetic and strong expression. His furniture is functional and beautiful, but also convenient, practical and fitting in various environments. His furniture created for Swedes has been best seller for many years. Since 2009 operates Roger Persson his own studio with two colleagues and they design furniture and other products, for e.g. lighting, 3D scanners and toys.