Lakrids by Bülow
The company was founded by Johan Bülow, who wanted to elevate liquorice to a noble luxury. Liquorice is a popular sweetener in Scandinavia, which in his opinion deserves more attention. His vision was to make the magical properties of liquorice root known and to create a natural pleasure with carefully selected ingredients. In 2007 Johan Bülow opened his first "Lakrids by Bolow" shop in Denmark and today the world is enthusiastic about liquorice.